L'Oreal's success is built on a strong foundation. The world's largest beauty products company, it creates makeup, perfume, and hair and skin care items. Its brands include L'Oreal and Maybelline (mass-market), Lancôme (upscale), and Redken and SoftSheen/Carson (retail and salon). LOreal, which bought Dallas-based SkinCeuticals, also conducts cosmetology and dermatology research. With about half of its sales generated outside Europe, L'Oreal has focused on acquiring brands in those markets. LOreal also owns the UK-based natural cosmetics retailer The Body Shop International, which numbers more than 2,000 stores worldwide. The firm's dermatology branch Galderma is a joint venture between LOreal and Nestlé.

 

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